Sunday - August 20th, 2017

Why you need to join the protest against #PahredaarPiyaKi by Preeti Vyas


You can take a concrete, tiny, powerful step which will stop, at least in part, the harmful content that supports and propagates child marriage, child abuse and pedophilia in mainstream Indian media. Here’s Preeti Vyas’ powerful piece on #PehredaarPiyaKi 

If you are active on social media, in the past few days, you have probably come across the hashtag #BanPahredarPiyaki. Before I start urging you to join the protest, let me give you a quick catch-up. In the show, (and I watched 3 cringe-worthy episodes) circumstances force a 19 year old girl to marry a 9 year old ‘prince’ in order to ‘protect’ him from his scheming relatives after his parents are killed in an accident.

No, this is not a period drama set in an India hundreds of years ago. The characters use ipads and smartphones to make video calls, some female characters wear jeans and have blue streaks in their hair; it is very much set in current India. The ‘Piya‘ in question is smitten by the obvious beauty of the female lead, and she in turn addresses him as “Daata Hukum”. The episode I saw had the prince in his school uniform being advised by an older boy to take his wife on a ‘honeymoon’ I did not have the courage to watch the ‘suhaag raat’ scene- yes, there was one. I think you get the drift.

Yes, it’s a no-brainer, the content, the theme, the message- it is all appalling and disgusting. A show that openly condones child marriage and child abuse.

But the show is big. On YouTube alone each of the episodes has nearly 5 lakh views and one has over a million views! The TV viewership I am sure is much bigger.

So why do you need to protest? I read many comments from educated friends on my timeline saying “If you don’t like it, turn the TV off; You don’t have to watch it but don’t impose your views on others; freedom of expression, being stupid isn’t illegal, we can’t ban everything we don’t like etc”. I agree, and it’s for this reason I don’t watch ANY TV, not even the news. So why must we protest this?

While you are reading this an innocent 10 year old somewhere in our country is being readied for marriage. You may not be able to travel to that town in Bihar and protect that little life. But you can take a concrete, tiny, powerful step which will stop, at least in part, the harmful content that supports and propagates child marriage, child abuse and pedophilia in mainstream Indian media. Because, like it or not, it plays a HUGE role in influencing behaviour.

I would like to humbly and passionately implore anyone reading this post to click on http://www.ibfindia.com/ and post a genuine complaint to the I&B ministry to put a ban on this absolutely regressive show. This is the official Government site and we luckily live in a digital age where we can directly speak to people in power who can take action.  Do it, please and help put a stop to this dangerous show that pushes the cause of child rights in India a hundred steps back!

Preeti Vyas is the founder and Chief Fun Officer of the independent children’s publishing house, FunOKPlease which publishes contemporary Indian content for children. She lives in Mumbai and is mother to an 8 year old nature activist! www.funokplease.com

 

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